Mindshare and Kinetic join forces for Cannes Lions interactive event map

The Cannes Lions International Festival of Creativity is the world’s biggest celebration of creativity in communications. As the most prestigious international creative communications awards, more than 28,000 entries from all over the world are showcased and judged at the Festival. Winners receive the highly coveted Lion trophy, presented at four award ceremonies throughout the week.

The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 9,000 delegates from 90 countries attend seven days of workshops, exhibitions, screenings, master classes and high-profile seminars by industry leaders such as Dan Wieden, Sir John Hegarty, Bob Greenberg, Maurice Lévy, David Droga, Mark Tutssel, Sir Martin Sorrell and Tham Khai Meng, as well as people like Mark Zuckerberg, Ben Stiller, Yoko Ono, Kofi Annan, Steve Ballmer and Bob Geldof.

This years Cannes Lions event which took place from the 17th to the 23rd June, saw Mindshare helping its clients and partners navigate the venues and streets of Cannes through an interactive map designed by Kinetic’s applications development team

In its rooftop penthouse, Club Mindshare, one of three large screens was given over to an interactive map of the event showing bars and restaurants, the schedule for the Lions event, local weather and Mindshare contacts.

Mindshare commissioned Kinetic to produce the application calling on the Out of Home planning and buying agency’s extensive experience of Bing Maps, Silverlight and mapping applications. Kinetic was able to produce a functionally-rich application which allows users to interact directly with the map and its contents through the touch-screen interface, on which the Mindshare team can update content locally as they ‘diligently’ research the bars and restaurants around Cannes.

Mindshare CTO Steve Plimsoll commented from Cannes: “The application is already proving useful, with lots of engagement from delegates attending the Club Mindshare venue.”

As of yet the use of mapping tehcnologies within Media Advetising and Creative Comms has not fully reached the dizzy heights but with agencies such as Mindshare and Kinetic truly realising the benefits of platforms such as Bing Maps we should start to see many more……..Watch this space !!!

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Impact of Social Media on Retail – Mashable Report

I recently read a report by Christine Erickson on Mashable highlighting how and why retailers have started to take advantage of Social Media to grow their market and compete online.   With the various Social Media sources out there the potential for growth in this area is tremendous over the coming years, providing a great opportunity for retailers to grow their footprint globally at a low-cost to entry into markets where previously setting up a retail presence would have been a no go.

The success of this would be dependent upon many factors – flexibility of the Social Media service, choosing the right service as a sales channel, how to display and enable search of content are just a few that come to mind.

This move of retailers or other business using Social Media sources could also potentially cause competition between the Social Media sites fighting and bidding for the brands !!!! – wouldn’t that be great.

What would be interesting to know, from the data below, is the geographical split of followers across each of the services, or what percentage of followers are true purchasers.  This would provide an interesting dimension as to how successful the retailers strategy has been since going social.

Questions should also be asked of the intent of the followers – are they followers because they are true purchasers or they just there to follow the retailer because they have an emotional attachment to the brand or is the retail brand actually a representation of the individuals brand.

What is also interesting is the distribution of retailers across the various Social Media services below.   Are we looking at a another form of demographic measurement ?  There been a number of articles regarding consumers who are dedicated on-line shoppers.  A Socially Conscious Consumer is described best by the Nielsen Wire.