Case Study: “Aureus” a planning and placement tool using Bing Maps

Ricky's Microsoft Maps Blog

Kinetic is an out-of-home media planning and buying agency with 38 offices worldwide, including one in London in the United Kingdom (U.K.). Out of home is the industry term for outdoor advertising, a market worth billions. Formats for outdoor advertising include billboards and street furniture—and in many cases their location is a crucial factor when planning a media placement campaign. By placing advertisements in locations relevant to a brand’s targeted audience, Kinetic ensures that they’re seen by the right people at the right time—and as often as possible.

Kinetic wanted to enhance its media planning platform by upgrading its mapping technology. The outdoor media agency chose Bing Maps for its flexibility, breadth of coverage, and user-friendly visualization tools. The firm’s media planning tool Aureus incorporates Bing Maps, allowing Kinetic planners to show clients the relevance of their media placements across thousands of locations in minutes. The technology is supporting the…

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